Creating and maintaining
Google Adwords PPC campaigns takes a lot of time and dedication. Not only do
you need to research keywords, write engaging advertisements and configure
settings in order to set them up, but you also need to monitor your campaigns on
a daily basis. You will find that there is a lot of testing and re-writing
involved in managing PPC campaigns as you will always need to be on the lookout
for ways to improve your click through rates. Many business owners simply do
not have the time or knowledge to do this and therefore have to come to the
decision whether to hire someone in-house or outsource the work to external
support.
In this article we will
discuss the advantages of in-house PPC management as well as the benefits of
outsourcing the work to help you come to the right decision for your business.
It is essential that Google Adwords campaigns are managed by
experts in order to stand a chance at achieving the desired results.
Image source: http://farm5.staticflickr.com/4061/4514786253_5e52bec725.jpg
Benefits of in-house PPC support
There are many benefits to
hiring an in-house Google Adwords PPC manager to work on your campaigns,
however it is also important to consider the costs and commitment that come
with hiring someone full time. Not all businesses will be in a position where
they can hire someone full time, but for those that are, here are the
benefits...
100% dedication
If you outsource the work to
a PPC agency they will not only be working on your campaigns but other
businesses’ too. If however, you decide to hire someone in-house you will have
benefit from the fact that they will be dedicated all of their hours to your
PPC campaigns only. This means that they will be fully focussed on your
campaigns, enabling them to pay extreme attention to detail when it comes to
optimising them.
Understanding your business goals
When you hire someone
in-house you expect them to get to know your business and understand your
goals. This usually means they will know what words you like to use to describe
and represent your company and the words you choose to avoid. By hiring someone
in-house you are more likely to receive PPC adverts that perfectly represent
your business and values first time.
Communication and control
Hiring an in-house PPC
manager provides you with greater control over their work. Not only will you
benefit from being able to oversee the campaigns yourself, but you can also
easily communicate with them face-to-face if you have any issues.
Benefits of external PPC support
Outsourcing is not just an
option for businesses that cannot afford to hire someone full time. In fact
many businesses prefer to outsource the management of their Google Adwords PPC
campaigns to experts in the field and here’s why…
Experience
There is no doubt about it,
PPC managers working at an agency are going to have a broader knowledge and
greater experience than those that work in-house on a single business’s
campaign. The fact they work on a number of businesses’ campaigns will mean they
have a better understanding of what works and what doesn’t for businesses in
different industries. They also may find that something they did that worked for
one business’s PPC campaign may lend itself to your business’s Google Adwords
PCP campaign. They understand the best practices and will have the knowledge to
tailor your campaigns to achieve optimal results.
Contacts
External PPC support
agencies (such as www.revivedigitalmedia.com/) are also likely to have many contacts in the industry. Not
only will you benefit from their search engine marketing contacts, but you may also
benefit from their contacts at Google and other major search engines. PPC
agencies are much more likely to have access to inside information that allows
them to best tailor your campaign to fit in with Google’s requirements.
Cost efficient packages
Many companies that provide
PPC management and support services also offer a wide range of digital
marketing services including organic SEO, social media and copywriting.
Purchasing their services as a package will often work out much cheaper than
hiring a number of in-house experts. The external company can integrate
elements of your digital marketing campaigns to achieve symbiosis.
Achieving results
If you think about it, an
external PPC agency is likely to be more dedicated to achieving results than
someone that is working in-house. If they do not manage your PPC budget wisely
or achieve the promised results, they know you will simply find an alternative
agency to work with instead. This means that they will do everything they can
to optimise your Google Adwords PPC campaigns and ensure they are providing the
best possible return on investment for your business.
There are benefits to both hiring in-house and outsourcing
PPC management.
Image source: http://farm2.staticflickr.com/1138/707973068_35bcf8a172.jpg
Conclusion
There are advantages to both
hiring a PPC manager and outsourcing the work to an external company, however
if you are looking to gain expert knowledge or require additional digital
marketing services, outsourcing may be the best option for your business.
