Tuesday, July 6, 2010

Quality the benchmark

Quality is the new USP. Might seem ironic as the glories have been long sung by the ardent supporters of TQM. Yet, in spite of all the hoopla, quality is an underrated proposition. Consumer segmentation would become redundant if consumers see a value proposition. Yes, I am saying price would become irrelevant. Quality in its various forms is what customers are looking for. From quality personal care products to quality business cards.
  The top-line is defined by the quality of the products and services offered by the business. But the practices of TQM, 6 sigma etc should not be adopted to the organization without fully understanding first the organizational structure and strategy.

No comments:

Post a Comment