Back in the 1990's, they were days when software engineers, read as "IT professionals" used to come to highly air conditioned offices in suits and had a high profile job. Well, let's think about it again. Those days, computers were of high costs and hence, people had to be paid much to work on them and organizations were spend lots (I mean lots) of money to have software built for their business development purposes. The trouble is most software development cost hasn't changed, yet! Why? Because the awareness that the development cost can actually be reduced is missing in some places.
Whilst small companies do know at the ground level that they can get a software built with a small amount of money, large organizations are still looking at software like a huge air balloon and spending more money there. Only if the software development companies act have model that provides at most flexibility to the customers to decide on the software purchase thereby with no risk involved. Such projects are Pay on Delivery Software projects and only a very few matured companies like Digital-Clay - who has 10 years of software delivery experience with thousands of customers worldwide - offer such software development model. With such an effective approach, customers will have a piece of mind when their project is being built and only spend money when its ready and they're all happy. Custom development is easily cost reducing and having a pay on delivery model eases all the trouble.
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