Monday, April 30, 2012

Thwapr as a Marketing Tool

Attention, social media world! Between the API integration and the social aspect, Thwapr is primed to be used for brand marketing outside of the specific text-to codes for integrated brands. Crowdsourcing is the way of the marketing future! For instance, a sports team could encourage use of the Thwapr app at an important game. They could send out a blast, letting their fans know that whoever captures the best video from the game and uploads it to Twitter using a specific hashtag, will win tickets to the next game and their video will be featured on the jumbotron.
Another great idea is having a fan-based music video created for a band or artist. That would be a great way to generate buzz for an up-and-coming singer or group. Getting innovative is half the battle when it comes to creating new marketing strategy, and Thwapr is a perfect tool to add to the oversaturated realm of flash marketing.

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